More information equals more complex interfaces. Less complex interfaces equals less information. Less information equals less
[replace with insight]. So let’s act on that insight.

The human race consists of information addicts. More to see, more to know, more to do. Focus gets watered down, attention diffuses and some are more busy gathering and processing then processing and producing. Interfaces give a profound insight in how we obtain our information.  Lots of info, lots of visual stimuli. But as we like to say, keep it simple stupid! So you can relax a bit and smell the flowers. Don’t hurry, slooow dooown.

Because interfaces are our way of  managing, composing and guiding this evergoing stream of information, we like to approach things differently and turn this concept around. What if the amount of information wouldn’t be the driving force behind the design of the interface? What if it’s the design of the interface that drives the amount of information? Take a breath.

the-rebellion-interface
the-rebellion-interface
the-rebellion-interface
the-rebellion-interface
the-rebellion-interface

Client:
In-house

Art Direction & Design:
THE REBELLION

More
•••

NightBalance | Lunoa

NightBalance | Lunoa

Philips | The Green Monitor

Philips | The Green Monitor

Frustration (or the things that connect us)

Frustration (or the things that connect us)

The Future is Green

The Future is Green

CMGT | Visual Identity Concept

CMGT | Visual Identity Concept

SF Booster

SF Booster

KroeseWevers | Concept Design

KroeseWevers | Concept Design

Garden of Eden

Garden of Eden

Universal Electronics | Flux Promo

Universal Electronics | Flux Promo

Experimental Exposition

Experimental Exposition

Modern Still Life

Modern Still Life

A Short Story

A Short Story

Wall of Sound

Wall of Sound

Philips

Philips

Universal Electronics | InSynq

Universal Electronics | InSynq

Nano Environment

Universal Electronics | Smart Control Promo

Universal Electronics | Smart Control Promo

Amsterdam Open Air | Teaser 2015

Amsterdam Open Air | Teaser 2015

Let’s Cook

Let’s Cook

Shave or Behave

Universal Electronics | One For All – “NEVO”

Universal Electronics | One For All – “NEVO”

Look Into My Eyes

Asseccoires

NS | OV-Chipkaart – “Activatie”

Return Of The Maker

Comet Caravans

Twente.com

I Scream for Icecream

the-rebellion-interface

In Your Face, Interface

Can’t Resist Them

Protest | Newsletter

Protest | Newsletter

Melk, de Witte Motor

Materialistic Identity

Grolsch | DVO Screensaver

Grolsch | DVO Screensaver

Kamodo

Kamodo

Fish Can’t Drive

Canon | Image Center

Sesame Street | Uncensored

Sesame Street | Uncensored

The Road to Heaven

TNT Post | Infographic