More information equals more complex interfaces. Less complex interfaces equals less information. Less information equals less
[replace with insight]. So let’s act on that insight.
The human race consists of information addicts. More to see, more to know, more to do. Focus gets watered down, attention diffuses and some are more busy gathering and processing then processing and producing. Interfaces give a profound insight in how we obtain our information. Lots of info, lots of visual stimuli. But as we like to say, keep it simple stupid! So you can relax a bit and smell the flowers. Don’t hurry, slooow dooown.
Because interfaces are our way of managing, composing and guiding this evergoing stream of information, we like to approach things differently and turn this concept around. What if the amount of information wouldn’t be the driving force behind the design of the interface? What if it’s the design of the interface that drives the amount of information? Take a breath.
Client:
In-house
Art Direction & Design:
THE REBELLION
More
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ATAG Zone
Vredestein | Wintrac Pro
NightBalance | Lunoa
Philips | The Green Monitor
Frustration (or the things that connect us)
The Future is Green
CMGT | Visual Identity Concept
SF Booster
KroeseWevers | Concept Design
Garden of Eden
Universal Electronics | Flux Promo
Experimental Exposition
Modern Still Life
A Short Story
Treasure Island | Concept Development
Wall of Sound
Philips
Universal Electronics | InSynq
Nano Environment
Universal Electronics | Smart Control Promo
Amsterdam Open Air | Teaser 2015
Let’s Cook
Shave or Behave
Universal Electronics | One For All – “NEVO”
Look Into My Eyes
NS | OV-Chipkaart – “Activatie”
Return Of The Maker
Comet Caravans
Twente.com
I Scream for Icecream
In Your Face, Interface
Can’t Resist Them
Materialistic Identity
Grolsch | DVO Screensaver
Canon | Image Center