More information equals more complex interfaces. Less complex interfaces equals less information. Less information equals less
[replace with insight]. So let’s act on that insight.

The human race consists of information addicts. More to see, more to know, more to do. Focus gets watered down, attention diffuses and some are more busy gathering and processing then processing and producing. Interfaces give a profound insight in how we obtain our information.  Lots of info, lots of visual stimuli. But as we like to say, keep it simple stupid! So you can relax a bit and smell the flowers. Don’t hurry, slooow dooown.

Because interfaces are our way of  managing, composing and guiding this evergoing stream of information, we like to approach things differently and turn this concept around. What if the amount of information wouldn’t be the driving force behind the design of the interface? What if it’s the design of the interface that drives the amount of information? Take a breath.

the-rebellion-interface
the-rebellion-interface
the-rebellion-interface
the-rebellion-interface
the-rebellion-interface

Client:
In-house

Art Direction & Design:
THE REBELLION

More
•••

ATAG Zone

ATAG Zone

Vredestein | Wintrac Pro
Vredestein | Wintrac Pro

Vredestein | Wintrac Pro

NightBalance | Lunoa
NightBalance | Lunoa

NightBalance | Lunoa

Philips | The Green Monitor
Philips | The Green Monitor

Philips | The Green Monitor

Frustration (or the things that connect us)
Frustration (or the things that connect us)

Frustration (or the things that connect us)

The Future is Green
The Future is Green

The Future is Green

CMGT | Visual Identity Concept
CMGT | Visual Identity Concept

CMGT | Visual Identity Concept

SF Booster
SF Booster

SF Booster

KroeseWevers | Concept Design
KroeseWevers | Concept Design

KroeseWevers | Concept Design

Garden of Eden
Garden of Eden

Garden of Eden

Universal Electronics | Flux Promo
Universal Electronics | Flux Promo

Universal Electronics | Flux Promo

Experimental Exposition
Experimental Exposition

Experimental Exposition

Modern Still Life
Modern Still Life

Modern Still Life

A Short Story
A Short Story

A Short Story

Treasure Island | Concept Development

Treasure Island | Concept Development

Wall of Sound
Wall of Sound

Wall of Sound

Philips
Philips

Philips

Universal Electronics | InSynq
Universal Electronics | InSynq

Universal Electronics | InSynq

Nano Environment

Nano Environment

Universal Electronics | Smart Control Promo
Universal Electronics | Smart Control Promo

Universal Electronics | Smart Control Promo

Amsterdam Open Air | Teaser 2015
Amsterdam Open Air | Teaser 2015

Amsterdam Open Air | Teaser 2015

Let’s Cook
Let’s Cook

Let’s Cook

Shave or Behave

Shave or Behave

Universal Electronics | One For All – “NEVO”
Universal Electronics | One For All – “NEVO”

Universal Electronics | One For All – “NEVO”

Look Into My Eyes

Look Into My Eyes

NS | OV-Chipkaart – “Activatie”

NS | OV-Chipkaart – “Activatie”

Return Of The Maker

Return Of The Maker

Comet Caravans

Comet Caravans

Twente.com

Twente.com

I Scream for Icecream

I Scream for Icecream

the-rebellion-interface
In Your Face, Interface

In Your Face, Interface

Can’t Resist Them

Can’t Resist Them

Materialistic Identity

Materialistic Identity

Grolsch | DVO Screensaver
Grolsch | DVO Screensaver

Grolsch | DVO Screensaver

Canon | Image Center

Canon | Image Center

TNT Post | Infographic

TNT Post | Infographic