A modern still life. Connecting past to present and evaluating what decades of cultural evolution has brought us yet.
From painters of past times, the still life images they created are even, to this day, standing out. Since practice makes perfect these paintings were a way of enhancing their skill set. The composition of the objects, the light hitting the different textures, the shape, contrast and color variations that needed to be equalled. Becoming better at something, starts with looking, analyzing and eventually seeing.
Nowadays that concept still stands. Different techniques in execution, but nothing changes in the initial approach. Going from analogue to digital is just a matter of efficiency, not one of creative excellence or professionalism. Modeling is equal to sculpting, as texturing is to painting. We use light, we use our eyes, and we analyze. Start looking, and you’ll soon be seeing.
Client:
In-house
Art Direction & Design:
THE REBELLION
More
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ATAG Zone
Vredestein | Wintrac Pro
NightBalance | Lunoa
Philips | The Green Monitor
Frustration (or the things that connect us)
The Future is Green
CMGT | Visual Identity Concept
SF Booster
KroeseWevers | Concept Design
Garden of Eden
Universal Electronics | Flux Promo
Experimental Exposition
Modern Still Life
A Short Story
Treasure Island | Concept Development
Wall of Sound
Philips
Universal Electronics | InSynq
Nano Environment
Universal Electronics | Smart Control Promo
Amsterdam Open Air | Teaser 2015
Let’s Cook
Shave or Behave
Universal Electronics | One For All – “NEVO”
Look Into My Eyes
NS | OV-Chipkaart – “Activatie”
Return Of The Maker
Comet Caravans
Twente.com
I Scream for Icecream
In Your Face, Interface
Can’t Resist Them
Materialistic Identity
Grolsch | DVO Screensaver
Canon | Image Center