You might know Philips simply because they are Philips. From their lightbulbs and electronic toothbrushes to their computer monitors, coffee and medical machines, electric shavers, vacuum cleaners, and the list goes on. What else is new. They are an electronic innovation giant. But that’s going to change, a bit.
How? You might ask. Since you are already aware that Philips products help you in living your average (or maybe not so average) day life, they want to take that to the next level. What that level is? It’s not about selling products to consumers anymore. Those days are over, and Philips has realized this, de facto. So what is it about? It’s about making services available to people. Want a subscription on health? Who doesn’t! Things are going to become even more interesting very soon. So, welcome, to your future.
People want light, not lightbulbs. People want strong teeth, not a toothbrush, specifically. People want ease, health and comfort. And the ones that are going to supply that are going to be gods. And the ones that can help deliver? Philips’ Digital Sales Team. Now there is an answer you didn’t expect. And to spread that message around at Philips, quite simply, an animation was created (of which I’ll only be showing the styleframes. ’cause the road to greatness is… Hush)
Ilja Klees, THE REBELLION