You might know Philips simply because they are Philips. From their lightbulbs and electronic toothbrushes to their computer monitors, coffee and medical machines, electric shavers, vacuum cleaners, and the list goes on. What else is new. They are an electronic innovation giant. But that’s going to change, a bit.

How? You might ask. Since you are already aware that Philips products help you in living your average (or maybe not so average) day life, they want to take that to the next level. What that level is? It’s not about selling products to consumers anymore. Those days are over, and Philips has realized this, de facto. So what is it about? It’s about making services available to people. Want a subscription on health? Who doesn’t! Things are going to become even more interesting very soon. So, welcome, to your future.

People want light, not lightbulbs. People want strong teeth, not a toothbrush, specifically. People want ease, health and comfort. And the ones that are going to supply that are going to be gods. And the ones that can help deliver? Philips’ Digital Sales Team. Now there is an answer you didn’t expect. And to spread that message around at Philips, quite simply, an animation was created (of which I’ll only be showing the styleframes. ’cause the road to greatness is… Hush)

Client:
Philips

Agency:
Buro Blink

Art Direction:
THE REBELLION

Design:
Ilja Klees, THE REBELLION

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ATAG Zone

Vredestein | Wintrac Pro

Vredestein | Wintrac Pro

NightBalance | Lunoa

NightBalance | Lunoa

Philips | The Green Monitor

Philips | The Green Monitor

Frustration (or the things that connect us)

Frustration (or the things that connect us)

The Future is Green

The Future is Green

CMGT | Visual Identity Concept

CMGT | Visual Identity Concept

SF Booster

SF Booster

KroeseWevers | Concept Design

KroeseWevers | Concept Design

Garden of Eden

Garden of Eden

Universal Electronics | Flux Promo

Universal Electronics | Flux Promo

Experimental Exposition

Experimental Exposition

Modern Still Life

Modern Still Life

A Short Story

A Short Story

Treasure Island | Concept Development

Wall of Sound

Wall of Sound

Philips

Philips

Universal Electronics | InSynq

Universal Electronics | InSynq

Nano Environment

Universal Electronics | Smart Control Promo

Universal Electronics | Smart Control Promo

Amsterdam Open Air | Teaser 2015

Amsterdam Open Air | Teaser 2015

Let’s Cook

Let’s Cook

Shave or Behave

Universal Electronics | One For All – “NEVO”

Universal Electronics | One For All – “NEVO”

Look Into My Eyes

NS | OV-Chipkaart – “Activatie”

Return Of The Maker

Comet Caravans

Twente.com

I Scream for Icecream

the-rebellion-interface

In Your Face, Interface

Can’t Resist Them

Materialistic Identity

Grolsch | DVO Screensaver

Grolsch | DVO Screensaver

Canon | Image Center

TNT Post | Infographic