In the world of wall mounts, there is simply One For All. Taking your old fashioned accustomed static tv location and
turning it into a new dynamic tv watching experience. What else lurks around the corner?

The days that your television was just a sitting duck is over. The entertaining and informative window of magic can now be watched from anywhere in the room. Wether you are sitting down, lying on the floor, are standing in the corner or simply feel like watching it from a safe distance slightly to the left. You don’t let the tv decide anymore how and where you locate yourself in the room, that submissive lifestyle is over. You’re back in control and you don’t even have to go on a weekend retreat to a far away island to make you feel that way. When people say it’s about the little things, they’re right. Because it is about the little things, that make you feel better.

Want to watch tv from you favorite chair, no problem. Simply turn your tv the way you want to and the Flux wall mount will do the rest. It’s light, it’s fast and it’s flexible. And those qualities make it exactly what it says it is, easy to use. And it’s strangely attractive too. In the old days practical ment not looking good. Well the old days are far behind us now. The Flux lives and breaths design and quality, and it could add those features to your living room as well.

So get the Flux feeling!

Full CG means artistic freedom

With this project for Universal Electronics we approached things a little differently. Most animations comprise of different shots edited together. But for the Flux wallmount we knew we could do better. This specific product takes care of different usability aspects at once and in one flow. That’s not only what the animation should emphasize storywise but it would also have to show this in its visual language. So we went for the oner, a smooth continuous shot representing that distinct Flux feeling of having full control. With the flexibility of having a fully computer generated environment we had complete artistic freedom and creative control in making this shot work for us in a way of which we knew it would benefit the impact of the animation and that would communicate the essence of the product’s story on a different level.

And that, ladies and gentlemen, is how we approached things a little differently. Wam, bam, thank you ma’am!

Client:
Universal Electronics

Produced & Directed by:
Bob Dickhoff

Art Direction, Design & Animation:
THE REBELLION

Edit:
WhatAboutBob

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