For a new brand with a fresh vision and a clear mission a redesign of its visual identity is just waiting to happen.
Let’s get those engines started.

The study Creative Media and Game Technology, CMGT for short, is the new kid on the block. Having been something before, and now having undergone a transformation on different fronts, the gloves are off and a visual change is next to follow. Get some new shoes, new clothes, heck, even a different haircut. Show the world your serious, ambitious and prepared for the job. And present yourself in that manner. Because saying it is one thing, but being it is something completely different.

And since a rebrand isn’t a rebrand without a new logo, a tight color scheme, and slick fonts, the opportunity was taken to get a move on things. Dynamic, raw, bold and distinctive, created to envision a future perspective. Yeah, there’s some design rationale in there. And it’s not only for CMGT as a study, but more importantly, for a deeper understanding in reaching out to the potential of its students and live up to everyones expectations.

Client:
In-house

Art Direction & Design:
THE REBELLION

More
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NightBalance | Lunoa

NightBalance | Lunoa

Philips | The Green Monitor

Philips | The Green Monitor

Frustration (or the things that connect us)

Frustration (or the things that connect us)

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The Future is Green

CMGT | Visual Identity Concept

CMGT | Visual Identity Concept

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SF Booster

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KroeseWevers | Concept Design

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Universal Electronics | Flux Promo

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Philips

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Universal Electronics | InSynq

Nano Environment

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Universal Electronics | Smart Control Promo

Amsterdam Open Air | Teaser 2015

Amsterdam Open Air | Teaser 2015

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Universal Electronics | One For All – “NEVO”

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Protest | Newsletter

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Grolsch | DVO Screensaver

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Sesame Street | Uncensored

Sesame Street | Uncensored

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TNT Post | Infographic