For a new brand with a fresh vision and a clear mission a redesign of its visual identity is just waiting to happen.
Let’s get those engines started.
The study Creative Media and Game Technology, CMGT for short, is the new kid on the block. Having been something before, and now having undergone a transformation on different fronts, the gloves are off and a visual change is next to follow. Get some new shoes, new clothes, heck, even a different haircut. Show the world your serious, ambitious and prepared for the job. And present yourself in that manner. Because saying it is one thing, but being it is something completely different.
And since a rebrand isn’t a rebrand without a new logo, a tight color scheme, and slick fonts, the opportunity was taken to get a move on things. Dynamic, raw, bold and distinctive, created to envision a future perspective. Yeah, there’s some design rationale in there. And it’s not only for CMGT as a study, but more importantly, for a deeper understanding in reaching out to the potential of its students and live up to everyones expectations.
Art Direction & Design: