It ain’t easy being green, but a change is gonna come.

What the future will look like we don’t know, but we sure can make predictions. The water levels are rising which isn’t very prosperous for The Netherlands since most of the country lies beneath the water level. Will it be flooded this would mean local migration would take place from the west to the east of the country resulting in cultural changes, logistical changes, a change in geological wealth distribution, and so forth.

To stay ahead of scenarios like these it’s well known that plans have been made to take care of our climate, worldwide. This means shifting our current energy resources to sustainable ones like solar and wind energy by placing solar panels and windmills. But how would our surroundings look like making use of these technologies? Perhaps something like this.

3D Creation

For this shot we first created the following 3D assets which were to be integrated into the live action footage.

3D Creation

For this shot we first created the following 3D assets which were to be integrated into the live action footage.

Motion Tracking

We also needed to reconstruct the initial camera movement for the assets to be composited into the shot realistically. By creating a point cloud from the tracked background plate and importing the point cloud back into the DCC we were able to put the 3D elements in place.

Motion Tracking

We also needed to reconstruct the initial camera movement for the assets to be composited into the shot realistically. By creating a point cloud from the tracked background plate and importing the point cloud back into the DCC we were able to put the 3D elements in place.

Rendering

Afterwards we rendered out the digital elements – taking the lighting into account – to composite everything on top of the background plate. A shadow catcher was used to catch the shadows which makes sure the elements feel grounded and integrated in the plate for a more believable and realistic image. Additionally motion blur was applied inside the render engine.

Rendering

Afterwards we rendered out the digital elements – taking the lighting into account – to composite everything on top of the background plate. A shadow catcher was used to catch the shadows which makes sure the elements feel grounded and integrated in the plate for a more believable and realistic image. Additionally motion blur was applied inside the render engine.

Compositing

To finalize the shot we took care of color correction and motion tracked the truck and the environment to add the necessary 2D components to complete the overall image and we provided proper grading to add to the visual style we were looking for.

Compositing

To finalize the shot we took care of color correction and motion tracked the truck and the environment to add the necessary 2D components to complete the overall image and we provided proper grading to add to the visual style we were looking for.

Client:
In-house
3D Creation:
THE REBELLION
Compositing:
THE REBELLION

More
•••

ATAG Zone

ATAG Zone

Vredestein | Wintrac Pro
Vredestein | Wintrac Pro

Vredestein | Wintrac Pro

NightBalance | Lunoa
NightBalance | Lunoa

NightBalance | Lunoa

Philips | The Green Monitor
Philips | The Green Monitor

Philips | The Green Monitor

Frustration (or the things that connect us)
Frustration (or the things that connect us)

Frustration (or the things that connect us)

The Future is Green
The Future is Green

The Future is Green

CMGT | Visual Identity Concept
CMGT | Visual Identity Concept

CMGT | Visual Identity Concept

SF Booster
SF Booster

SF Booster

KroeseWevers | Concept Design
KroeseWevers | Concept Design

KroeseWevers | Concept Design

Garden of Eden
Garden of Eden

Garden of Eden

Universal Electronics | Flux Promo
Universal Electronics | Flux Promo

Universal Electronics | Flux Promo

Experimental Exposition
Experimental Exposition

Experimental Exposition

Modern Still Life
Modern Still Life

Modern Still Life

A Short Story
A Short Story

A Short Story

Treasure Island | Concept Development

Treasure Island | Concept Development

Wall of Sound
Wall of Sound

Wall of Sound

Philips
Philips

Philips

Universal Electronics | InSynq
Universal Electronics | InSynq

Universal Electronics | InSynq

Nano Environment

Nano Environment

Universal Electronics | Smart Control Promo
Universal Electronics | Smart Control Promo

Universal Electronics | Smart Control Promo

Amsterdam Open Air | Teaser 2015
Amsterdam Open Air | Teaser 2015

Amsterdam Open Air | Teaser 2015

Let’s Cook
Let’s Cook

Let’s Cook

Shave or Behave

Shave or Behave

Universal Electronics | One For All – “NEVO”
Universal Electronics | One For All – “NEVO”

Universal Electronics | One For All – “NEVO”

Look Into My Eyes

Look Into My Eyes

NS | OV-Chipkaart – “Activatie”

NS | OV-Chipkaart – “Activatie”

Return Of The Maker

Return Of The Maker

Comet Caravans

Comet Caravans

Twente.com

Twente.com

I Scream for Icecream

I Scream for Icecream

the-rebellion-interface
In Your Face, Interface

In Your Face, Interface

Can’t Resist Them

Can’t Resist Them

Materialistic Identity

Materialistic Identity

Grolsch | DVO Screensaver
Grolsch | DVO Screensaver

Grolsch | DVO Screensaver

Canon | Image Center

Canon | Image Center

TNT Post | Infographic

TNT Post | Infographic