The sector of financial services can be a tricky sector to understand for the average joe. The products in this sector even more so.
So how do we move from service provision to service comprehension to service usage?
First we must create awareness to get to the result of understanding. Another key aspect is proper information transfer which results in this understanding of the context and content of the service provided and the product delivered. During this process a conversion of information often must take place supporting understanding which can lead to action, as long as there is a degree of relevance. And that is what KroeseWevers, a financial advise company, was looking for. Setting in motion the process from awareness to understanding to action.
This ‘in motion’ part we take, of course, very literally in the field of motion design. Hence the groundworks for a fitting animation were laid down. From copywriting to storyboarding and style-frame creation. Different design angles were experimented with to get to the core of that specific design fitting the needs of the client and the story they wanted to tell. At the moment the project is still in limbo, indefinitely postponed, but an outcome of the style-frame experimentation can be viewed here.
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