An experimental exposition in the museum of the mind. In here concept meets creation, fantasy turns to reality of sorts. Simply take a look around in the crypts of the creative outlet.

‘Experimental Exposition’ is a dynamical project that keeps growing and evolving over time. As ideas come to mind they need an excuse to become externalized. And giving them context is one of the ways to accomplish this. This project will feature a series of CG images based on this simple idea: exposition of the mind.

Where some thoughts keep floating in space, this provides a reason to materialize those thoughts. It’s a grab-and-produce concept in which whatever comes to mind, comes into production. And you don’t even need to purchase a ticket to enter. Great! Isn’t that just great?

The piece above reflects the beginning of an outbreak of creativity. It is an initially white canvas that invites creation. The canvas has a physical depth which causes the light to create shadows on it giving it a modern art feel. It is pushing boundaries. Wanting to go further and making use of a new dimension. It is creativity trying to reach out but still having to gain momentum. Basically, it is the start of something new.

The piece above reflects the beginning of an outbreak of creativity. It is an initially white canvas that invites creation. The canvas has a physical depth which causes the light to create shadows on it giving it a modern art feel. It is pushing boundaries. Wanting to go further and making use of a new dimension. It is creativity trying to reach out but still having to gain momentum. Basically it is the start of something new.

Doors represent exploration. Behind every door is a new world to visit. Be it a simple livingroom telling a personal story of its owner, a complex world outside the fabricated idea of safety and comfort or an unseen inner battle taking place. The door is there to enter through or it is there to keep something from coming in or going out. What stories are to be found behind one. Let us explore.

Keep exploring

Doors represent exploration. Behind every door is a new world to visit. Be it a simple livingroom telling a personal story of its owner, a complex world outside the fabricated idea of safety and comfort or an unseen inner battle taking place. The door is there to enter through or it is there to keep something from coming in or going out. What stories are to be found behind one. Let us explore.

Abstraction is revealing

Complexity is around us. It can sometimes feel like it is hiding in plain sight. Which – you could argue – it most of the time does. The most basic human actions can move complex systems which themselves convert their complexity in something that basic human understanding can comprehend. Abstraction can reveal the workings of a complex system. But what if abstraction itself becomes part of a complex system?

Complexity is around us. It can sometimes feel like it is hiding in plain sight. Which – you could argue – it most of the time does. The most basic human actions can move complex systems which themselves convert their complexity in something that basic human understanding can comprehend. Abstraction can reveal the workings of a complex system. But what if abstraction itself becomes part of a complex system?

Client:
In-house

Art Direction & Design:
THE REBELLION

More
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ATAG Zone

ATAG Zone

Vredestein | Wintrac Pro
Vredestein | Wintrac Pro

Vredestein | Wintrac Pro

NightBalance | Lunoa
NightBalance | Lunoa

NightBalance | Lunoa

Philips | The Green Monitor
Philips | The Green Monitor

Philips | The Green Monitor

Frustration (or the things that connect us)
Frustration (or the things that connect us)

Frustration (or the things that connect us)

The Future is Green
The Future is Green

The Future is Green

CMGT | Visual Identity Concept
CMGT | Visual Identity Concept

CMGT | Visual Identity Concept

SF Booster
SF Booster

SF Booster

KroeseWevers | Concept Design
KroeseWevers | Concept Design

KroeseWevers | Concept Design

Garden of Eden
Garden of Eden

Garden of Eden

Universal Electronics | Flux Promo
Universal Electronics | Flux Promo

Universal Electronics | Flux Promo

Experimental Exposition
Experimental Exposition

Experimental Exposition

Modern Still Life
Modern Still Life

Modern Still Life

A Short Story
A Short Story

A Short Story

Treasure Island | Concept Development

Treasure Island | Concept Development

Wall of Sound
Wall of Sound

Wall of Sound

Philips
Philips

Philips

Universal Electronics | InSynq
Universal Electronics | InSynq

Universal Electronics | InSynq

Nano Environment

Nano Environment

Universal Electronics | Smart Control Promo
Universal Electronics | Smart Control Promo

Universal Electronics | Smart Control Promo

Amsterdam Open Air | Teaser 2015
Amsterdam Open Air | Teaser 2015

Amsterdam Open Air | Teaser 2015

Let’s Cook
Let’s Cook

Let’s Cook

Shave or Behave

Shave or Behave

Universal Electronics | One For All – “NEVO”
Universal Electronics | One For All – “NEVO”

Universal Electronics | One For All – “NEVO”

Look Into My Eyes

Look Into My Eyes

NS | OV-Chipkaart – “Activatie”

NS | OV-Chipkaart – “Activatie”

Return Of The Maker

Return Of The Maker

Comet Caravans

Comet Caravans

Twente.com

Twente.com

I Scream for Icecream

I Scream for Icecream

the-rebellion-interface
In Your Face, Interface

In Your Face, Interface

Can’t Resist Them

Can’t Resist Them

Materialistic Identity

Materialistic Identity

Grolsch | DVO Screensaver
Grolsch | DVO Screensaver

Grolsch | DVO Screensaver

Canon | Image Center

Canon | Image Center

TNT Post | Infographic

TNT Post | Infographic