A true original. Pause. One needs to be a true original in the world of remote controls. They are in fact  the new sound systems in the universe of electronic accessories. Functional isn’t good enough, good looking is looking good and even better every day. Because there is accounting for taste.

And that’s pretty much te message, when taking a good look at these self expressive ads. It’s beauty and the brains, it’s function and design. Something powerful can look good as well, and this is just the beginning. The explosive view shows the strength, its technical beating heart, of the InSynq product line but also encompasses a new trend in which the eye wants what the eye wants. And that is taking into account the expectancy that electric equipement becomes part of the ‘feng shui’ of a room.

The remote control itself is a godsend on its own, but it never provided for an accessory that fits well into a stylish interior. Until now. Not yet has it taken a part in the domain of iconic design. It hasn’t taken its place next to Apples iPhone, the BIC pen or the Eames lounge chair (just to name a few), but someday it might. So be part of history, by owning it.

Client:
Universal Electronics
Producer:
Bob Dickhoff
Art Direction & Visualization:
THE REBELLION

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