Vredestein | Wintrac Pro

Vredestein is a premium brand tire developer, creator and supplier that knows how to rock your socks with the support of the same premium content creation that is fitting to its own status.

Having to meet high expectations themselves they want to make sure that quality is matched in the stories that they tell. And to tell those stories they boldly make use of pure 3d animation and motion design to make sure everyone will hear their roar.

By having an open mind, and therefore making use of exciting visual communication possibilities, Vredestein makes sure they remain a well known brand on the playing field of giants, and are a force to be reckoned with.

We not only took care of the design development and creation of the motion graphics in this piece but also carefully crafted the animation and made sure the integration of the visuals were fitted in flawlessly.

"It's about making a statement that echoes in the mind."

"It's about making a statement that echoes in the mind."

And because of that statement the design needed to be balanced. It should not overshadow the visual language of the 3d generated world and assets and we needed to make sure it integrated into that language perfectly and enhanced it gracefully.

"Subtle in design and vivid in storytelling"

"Subtle in design and vivid in storytelling"

And in doing all of this we made sure the information stood out as intended and that, at the same time, it added an extra dimension to the project as a whole. Because at the end of the day, that is what good design is all about.